Grova

We worked as the designer and developer for Grova's core product page. Our main focus was on re-engineering the Buy Box (the most critical section on the site), to prioritise Average Order Value (AOV) and Subscription Adoption (MRR) without breaking the user experience.

Challenge

The primary challenge was "Complexity vs. Clarity." Having multiple variants and selling plans often clutters the interface, confusing the customer and lowering conversion rates. The goal was to implement aggressive upselling logic (Quantity Breaks and Subscriptions) in a way that felt frictionless and simple, ensuring the UI supported the sale rather than distracting from it.

Solution

We developed a streamlined, "Subscription-First" Buy Box engineered to maximise AOV and MRR. Key elements of the solution included:

1. Tiered Quantity Breaks: A clean, 3-card layout that visually anchors the user to the "2-Month Supply" (30% Off) as the psychological default, instantly increasing AOV.

2. Subscription Defaulting: The UI is set to pre-select "Subscribe & Save," making recurring revenue the path of least resistance while clearly displaying the 30% savings vs. the one-time price.

3. Visual Savings Logic: Explicitly striking through the old price and highlighting the new price in red contrast to trigger immediate loss aversion.

4. Trust Integration: Placing crucial "Friction-Killers" (100% Irish Brand, 30-Day Money-Back Guarantee, Fast Shipping) directly beneath the CTA to eliminate last-second hesitation.

The result is a clean, high-performance product page that successfully balances aesthetic simplicity with aggressive commercial logic.