The Wine Opener

The Wine Opener is a premium Irish accessory brand solving a universal frustration: the difficulty of opening wine bottles with traditional corkscrews. Sending cold social traffic directly to a transactional product page was resulting in high bounce rates, as users needed more education and an emotional "warm-up" before committing to a premium purchase. To capture Mother's Day traffic, we built a dedicated listicle funnel positioning the product as the perfect gift.